The Blender Effect: Physical Food State Influences Consumers’ Perceptions and Consumption

Courtney Szocs, Portland State University, USA
Sarah Lefebvre, Universy of Central Florida, USA
Four studies demonstrate that altering the physical state (e.g., solid, semi-solid, liquid) of a food product, a food pictured on a package, or a food on display through mechanical processing (e.g., juicing, blending) influences healthiness perceptions and consumption, a phenomenon we term the blender effect.
[ to cite ]:
Courtney Szocs and Sarah Lefebvre (2016) ,"The Blender Effect: Physical Food State Influences Consumers’ Perceptions and Consumption", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 648-648.