The Association Between Digit Ratios and Conspicuous Consumption, and the Moderating Role of Intrasexual Competition

Cristina Maria de Aguiar Pastore, Pontifical Catholic University of ParanĂ¡
Marcelo Vinhal Nepomuceno, HEC Montreal, Canada
Eric Stenstrom, Miami University
Eliane Cristine Francisco Maffezzolli, Pontifical Catholic University of ParanĂ¡
We investigated the effects of hormones on conspicuous consumption. Low digit ratios (high prenatal testosterone exposure) were associated with greater conspicuous consumption in men, particularly when intrasexual competition was high. In women, high digit ratios (high prenatal estrogen) were only associated with greater conspicuous consumption when intrasexual competition was high.
[ to cite ]:
Cristina Maria de Aguiar Pastore, Marcelo Vinhal Nepomuceno, Eric Stenstrom, and Eliane Cristine Francisco Maffezzolli (2016) ,"The Association Between Digit Ratios and Conspicuous Consumption, and the Moderating Role of Intrasexual Competition", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 753-753.