You’Re Killing Me! Exploring How Consumers With Food Intolerances Navigate Eating Out

Michal Carrington, University of Melbourne, Australia
Gergely Nyilasy, University of Melbourne, Australia
Julie Ozanne, University of Melbourne, Australia
This study explores the struggles of Celiacs for marketplace inclusion, attempting to navigate service encounters in restaurants where eating may have severe and immediate health consequences. A range of logics and strategies were observed to withdraw, to create a façade of normality and to change the food marketplace.
[ to cite ]:
Michal Carrington, Gergely Nyilasy, and Julie Ozanne (2016) ,"You’Re Killing Me! Exploring How Consumers With Food Intolerances Navigate Eating Out", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 76-81.