The Effect of Chronic Dieting Goals on Auditory Perceptual Biases

Lauren Mayor, Baruch College, USA
Lauren Block, Baruch College, USA
Suresh Ramanathan, Texas A&M University, USA
Prior research has shown that our underlying motivations affect our visual perceptual processes and in turn, threaten our food well-being. We extend prior work by exploring how auditory perceptual processes are affected by goals and investigate how sound can also act as a threat to food well-being.
[ to cite ]:
Lauren Mayor, Lauren Block, and Suresh Ramanathan (2016) ,"The Effect of Chronic Dieting Goals on Auditory Perceptual Biases", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 76-81.