Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions

Pierre Chandon, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Liane Schmidt, INSEAD, France
Michèle Chabert, Université Pierre et Marie Curie, France
Sana Atik, INSEAD, France
Judith Aron-Wisnewsky, Hôpital La Pitié Salpêtrière, France
We compare the sensitivity to marketing actions of lean and obese people (before and after weight-loss surgery). Pre-surgery comparisons already show that the food perceptions and preferences of obese people are more sensitive to marketing actions than those of lean people.
[ to cite ]:
Pierre Chandon, Yann Cornil, Liane Schmidt, Michèle Chabert, Sana Atik, and Judith Aron-Wisnewsky (2016) ,"Obesity and Sensitivity of Food Perceptions and Preferences to Marketing Actions", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 76-81.