How Hunger Facilitates Dieting: the Paradoxical Effect of Hunger When Individuals Are Primed With an Environmental Dieting Cue

Aline E. Stämpfli, University of Bern, Switzerland
Thomas A. Brunner, Bern University of Applied Sciences, Switzerland
Sabrina Stöckli, University of Bern, Switzerland
Claude Messner, University of Bern, Switzerland
This research examines the influence of an environmental dieting cue in interaction with hunger. Results reveal that the cue, a screensaver showing thin, human-like sculptures by the artist Alberto Giacometti, reduced unhealthy food intake especially in hungry individuals. Thus, the dieting cue was effective when it was actually needed.
[ to cite ]:
Aline E. Stämpfli, Thomas A. Brunner, Sabrina Stöckli, and Claude Messner (2016) ,"How Hunger Facilitates Dieting: the Paradoxical Effect of Hunger When Individuals Are Primed With an Environmental Dieting Cue", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 759-759.