Navigating Narratives and Altering Time: Consumption Practices in the Digital Age

Stephanie Feiereisen, Cass Business School, City University London, UK
Dina Rasolofoarison, University of Southampton, UK
Cristel Russell, Kogod School of Business, American University, USA
Hope Schau, Eller College of Management, University of Arizona, USA
Digital devices enable consumers to control how they navigate TV narratives. Thirty-six interviews with TV series watchers offer insights into how navigational practices affect narrative and narrated time and how the pace of delivery alters the narrative experience. Implications for narrative construction and delivery are discussed.
[ to cite ]:
Stephanie Feiereisen, Dina Rasolofoarison, Cristel Russell, and Hope Schau (2016) ,"Navigating Narratives and Altering Time: Consumption Practices in the Digital Age", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 103-107.