Do You Cut in Line? Predicting Individuals’ Compliance to Social Norms From Day-To-Day Behavior.

Michael Dorn, University of Bern, Switzerland
Adrian Brügger, Universität in Cardiff, Wales
Claude Messner, University of Bern, Switzerland
This paper demonstrates the predictive validity of a recently developed conformity scale in which consumers self-report day-to-day behavior. This conformity scale is the only one constructed on a Rasch model, hence incorporating both the probability of the behavior and the costs related to reporting engagement in this behavior.
[ to cite ]:
Michael Dorn, Adrian Brügger, and Claude Messner (2016) ,"Do You Cut in Line? Predicting Individuals’ Compliance to Social Norms From Day-To-Day Behavior.", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 728-728.