Thinking Creatively Through Hands

Jeong Eun Lee, Hongik University
Nara Youn, Hongik University
Through four studies, this research empirically demonstrates that physical hand movement and the elicitation of the embodied metaphor of hands enhance creativity. The relationship between using hands and creativity is mediated by the symbolic metaphor of the “craft-making” and “curiosity and imagination.”
[ to cite ]:
Jeong Eun Lee and Nara Youn (2016) ,"Thinking Creatively Through Hands", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 746-746.