Promoting Ethical Consumption: Effects of Self Regulatory Focus on Evaluation of Multifinal Ethical Products

Rishad Habib, University of Guelph, Canada
Towhidul Islam, University of Guelph, Canada
As more companies profess their desire to fulfill ethical and functional goals, the research on ethical products from a multiple goals perspective remains scant. This paper looks at ethical products as multifinal means and seeks to explore the effect of regulatory focus on evaluation of means and resource allocation.
[ to cite ]:
Rishad Habib and Towhidul Islam (2016) ,"Promoting Ethical Consumption: Effects of Self Regulatory Focus on Evaluation of Multifinal Ethical Products", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 734-734.