Consumer Neuroscience: Conceptual, Methodological, and Substantive Opportunities For Collaboration At the Interface of Consumer Research and Functional Magnetic Resonance Imaging

Martin Reimann, University of Arizona, USA
William M. Hedgcock, University of Iowa, USA
Adam Craig, University of Kentucky, USA
During this roundtable, the results of the first Pre-Conference Workshop on Consumer Neuroscience are discussed, especially the findings from three “design thinking challenges” on conceptual, methodological, and substantive issues concerning functional magnetic resonance imaging (fMRI). The roundtable aims to develop directions for research on the role of neurophysiology in consumption.
[ to cite ]:
Martin Reimann, William M. Hedgcock, and Adam Craig (2016) ,"Consumer Neuroscience: Conceptual, Methodological, and Substantive Opportunities For Collaboration At the Interface of Consumer Research and Functional Magnetic Resonance Imaging", in NA - Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN : Association for Consumer Research, Pages: 713-713.