Understanding Adolescent Smoking in an Emerging Market

Meghan Pierce, La Salle University, USA
Adolescent smoking is influenced by a complex set of interacting conditions, including contextual factors such as peer influence and environment. This study aims to explore the unique experiences of adolescents in an emerging market, where smoking rates are 47.8%. Qualitative techniques are employed to better understand local and cultural context.
[ to cite ]:
Meghan Pierce (2015) ,"Understanding Adolescent Smoking in an Emerging Market", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 802-802.