Investigating Personal Visual Stimuli and Consumption Behavior

Therese Louie, San Jose State Universtiy, USA
Katrina Ng, San Jose State Universtiy, USA
Participants who tracked their expenses for three weeks were asked to attempt savings during a second session. In between, they received a self-photo that they simply viewed or increased to retirement age with drawn-in older traits. Results suggest that females’ savings rates were particularly influenced by attention to the photo.
[ to cite ]:
Therese Louie and Katrina Ng (2015) ,"Investigating Personal Visual Stimuli and Consumption Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 797-797.