Identity Integration Predicts Indecisiveness in Identity-Relevant Decision-Making Tasks: Management of Multiple Identities Matters

Kathrin Hanek, University of Michigan, USA
Fiona Lee, University of Michigan, USA
Three studies demonstrate that people with low identity integration (II)—or those who perceive their identities to be in conflict—are more indecisive than those with high II—who perceive their identities as compatible. II directly affects identity-relevant, but not identity-irrelevant, indecisiveness, suggesting that identity management processes underlie this relationship.
[ to cite ]:
Kathrin Hanek and Fiona Lee (2015) ,"Identity Integration Predicts Indecisiveness in Identity-Relevant Decision-Making Tasks: Management of Multiple Identities Matters", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 549-549.