Recommenders Vs. Recommender Systems

Mike Yeomans, Harvard Business School, USA
Anuj Shah, University of Chicago, USA
Sendhil Mullainathan, Harvard University, USA
Jon Kleinberg, Cornell University, USA
Would you rather get a recommendation from another person, or an algorithm? In five studies, we show that collaborative filtering makes more accurate recommendations, even compared to close others (e.g. spouses). However, recommendation producers do not listen to algorithms and recommendation consumers think that humans are better.
[ to cite ]:
Mike Yeomans, Anuj Shah, Sendhil Mullainathan, and Jon Kleinberg (2015) ,"Recommenders Vs. Recommender Systems", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 122-126.