Nostalgic Reading Practices: an Online Case Study

Lois Shedd, Monash Business School, Monash University, Australia
Jan Brace-Govan, Monash Business School, Monash University, Australia
Colin Jevons, Monash Business School, Monash University, Australia
This paper investigates the role of materiality in nostalgic reading experiences through an explora-tory analysis of online consumer reviews of a backlist young adult book series. It finds that although materiality does play a role in consumers’ experiences, access to the story contained within the book is their primary concern.
[ to cite ]:
Lois Shedd, Jan Brace-Govan, and Colin Jevons (2015) ,"Nostalgic Reading Practices: an Online Case Study", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 806-806.