The Impact of Physician Advice on Patient Decision Satisfaction

Karen Scherr, Duke University, USA
Mary Frances Luce, Duke University, USA
We examine the impact variations in physician advice on patient decision evaluation. Although advice decreases decision evaluation overall (via decreasing decision ownership), there is a competing pathway whereby advice increases decision evaluation via increasing feelings of emotional support. Physicians should consider these competing pathways when deciding if/how to provide advice.
[ to cite ]:
Karen Scherr and Mary Frances Luce (2015) ,"The Impact of Physician Advice on Patient Decision Satisfaction", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 806-806.