Introducing the Implication Model of the Motivated Cognition

Troy Campbell, University of Oregon, USA
Through published and unpublished work we present a parsimonious model to unify ideas from the recent explosion of value-based motivated cognition research across fields. This integrative model provides insight into the often hidden source of motivated cognitions, the multiple paths they often take, and how to practically reduce downstream biases.
[ to cite ]:
Troy Campbell (2015) ,"Introducing the Implication Model of the Motivated Cognition", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 23-27.