Tie Signaling

Daniel He, Columbia University, USA
Ran Kivetz, Columbia University, USA
In this research, we investigate how people signal information about their ties as opposed to information about the self. In particular, we examine how strong ties cultivate their relationships by exchanging potentially socially costly content when an audience is present.
[ to cite ]:
Daniel He and Ran Kivetz (2015) ,"Tie Signaling", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 552-552.