Comparison of the Characteristics of Organic Consumers in Korea By Sales Channels

Cheolho Song, Seoul National University, South Korea
Ikhoon Jang, Seoul National University, South Korea
Young Chan Choe, Seoul National University, South Korea
Sung Ho Park, Rural Development Administration, South Korea
Despite the importance of sales channels for understanding consumer behavior, few researches on organic consumers in terms of sales channel were conducted. By using purchase data and conducting a survey asking their socio-demographic factors and food-related motivations, we reveal the different characteristics of Korean organic consumers in each sales channel.
[ to cite ]:
Cheolho Song, Ikhoon Jang, Young Chan Choe, and Sung Ho Park (2015) ,"Comparison of the Characteristics of Organic Consumers in Korea By Sales Channels", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 807-807.