Chinese Consumers and Their Pets: Pet Consumption in Urban China

Haibo Xue, East China Normal University, China
Guoqun Fu, Peking Uiversity, China
Xin Zhao, University of Nebrask-Lincln
Extant research on pet consumption examines relationships between pet owners and their pets in Western cultures. We take a longitudinal perspective and investigate the changing meanings of pet consumption in urban China, where pet ownership has shifted from being stigmatized as a wasteful activity to a desired lifestyle choice.
[ to cite ]:
Haibo Xue, Guoqun Fu, and Xin Zhao (2015) ,"Chinese Consumers and Their Pets: Pet Consumption in Urban China", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 814-814.