Effects of Time Horizons on Perceived Meaningfulness of Purchases: Interaction of Price and the Consumption Types.

Hyunjoo Im, University of Minnesota, USA
Jayoung Koo, University of Minnesota, USA
Minjung Park, University of Minnesota, USA
The current study examines how consumers’ time horizon perspective affects their perceived meaningfulness of experience and material purchases at two varying price levels. The results showed the time horizon perspectives affect low-price experience purchases the most. Material purchases were unaffected by the time horizon manipulation.
[ to cite ]:
Hyunjoo Im, Jayoung Koo, and Minjung Park (2015) ,"Effects of Time Horizons on Perceived Meaningfulness of Purchases: Interaction of Price and the Consumption Types.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 790-790.