Advancing Connections Between Neuromarketing Academics and Industry

Manuel Garcia-Garcia , New York University, USA
Ming Hsu, University of California Berkeley, USA
William Hedgcock, University of Iowa, USA
The goal of this roundtable is to advance connections between neuromarketing academics and industry practitioners. Attendees include industry representatives from companies such as Nielsen, Innerscope, Noldus, iMotions, and Tobii as well as academics from a wide range of schools and backgrounds. We’ll discuss and develop opportunities for industry-academic partnerships.
[ to cite ]:
Manuel Garcia-Garcia , Ming Hsu, and William Hedgcock (2015) ,"Advancing Connections Between Neuromarketing Academics and Industry", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 764-764.