Ban the Word Feminist? Control and Subversion of Stigma in Social Movements and Consumer Culture

Catherine Coleman, Texas Christian University, USA
Linda Tuncay Zayer, Loyola University Chicago, USA
Stigmas of feminists have long been used as methods to control discourses and undermine social movements. This study examines and compares two online conversations evoking various tenets of feminism, one a socio-political event and the other a brand-related conversation to examine access to and legitimization of feminist discourses.
[ to cite ]:
Catherine Coleman and Linda Tuncay Zayer (2015) ,"Ban the Word Feminist? Control and Subversion of Stigma in Social Movements and Consumer Culture", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 254-259.