The Process of Numerical Information Judgment and the Scale Range Effect

Tao Tao, Chinese University of Hong Kong, Hong Kong
Robert S. Wyer, Chinese University of Hong Kong, Hong Kong
Yuhuang Zheng, Tsinghua University, China
A two-stage processing model is proposed to conceptualize how people make judgments of a piece of numerical information about a stimulus whose rating score is described along a bounded scale. The implications of this model on the scale range effect are tested by three experiments.
[ to cite ]:
Tao Tao, Robert S. Wyer, and Yuhuang Zheng (2015) ,"The Process of Numerical Information Judgment and the Scale Range Effect", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 709-710.