Rejuvenated Territories of Adulthood

Mathieu Alemany Oliver, Aix-Marseille Université, AMGSM-IAE Aix, CERGAM EA 4225
This conceptual paper challenges the traditional Western conceptualization of adulthood.
[ to cite ]:
Mathieu Alemany Oliver (2015) ,"Rejuvenated Territories of Adulthood", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 654-655.