Good Or Bad? Exploring Differential Effects of Creativity on Pro-Social Behavior

Lidan Xu, University of Illinois at Urbana-Champaign, USA
Ravi Mehta, University of Illinois at Urbana-Champaign, USA
Previous research studying effects of creativity demonstrates both positive and negative influences of creative engagement on social behaviors. Current research resolves these conflicting findings by demonstrating that different thinking styles (i.e., divergent vs. convergent) adopted during creative engagement induce competing mindsets (i.e., deliberative vs. implemental), which differentially affect pro-social behaviors.
[ to cite ]:
Lidan Xu and Ravi Mehta (2015) ,"Good Or Bad? Exploring Differential Effects of Creativity on Pro-Social Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 234-238.