The Light Side of Creativity: an Honesty Mindset Can Boost Creativity

Anne Laure Sellier, HEC Paris, France
Darren W. Dahl, University of British Columbia, Canada
Recent research revealed a dark side of creativity, establishing that creativity can compromise ethical behavior. In three studies, we flip this perspective to show that creators with an ethical or a moral mindset enjoy a creative advantage. “Good”, then, can also boost creativity, via distinct processes that this research pinpoints.
[ to cite ]:
Anne Laure Sellier and Darren W. Dahl (2015) ,"The Light Side of Creativity: an Honesty Mindset Can Boost Creativity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 234-238.