Different Questions, Different Plans? the Impact of Planning Interventions on Consumer Goal Pursuit

Jason Stornelli, Oregon State University
Richard P. Bagozzi, University of Michigan, USA
J. Frank Yates, University of Michigan, USA
Research demonstrates plans facilitate goals but are also deleterious. When are plans helpful/harmful? Two issues help answer this question. First, seemingly interchangeable interventions prompt planners to focus on steps versus obstacles. Second, these thought differences impact the experience of goal pursuit by influencing evaluation of actions, regret, and outcome expectancies.
[ to cite ]:
Jason Stornelli, Richard P. Bagozzi, and J. Frank Yates (2015) ,"Different Questions, Different Plans? the Impact of Planning Interventions on Consumer Goal Pursuit", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 698-699.