The Embodied Simulation of Verticality

Massimiliano Ostinelli, University of Wisconsin - Milwaukee, USA
David Luna, Baruch College, USA
Torsten Ringberg, Copenhagen School of Business
The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
[ to cite ]:
Massimiliano Ostinelli, David Luna, and Torsten Ringberg (2015) ,"The Embodied Simulation of Verticality", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 656-657.