I Own What I Control - the Influence of Object Size on Psychological Ownership

Sophie Süssenbach, Wirtschafts University, Austria
Bernadette Kamleitner, Wirtschafts University, Austria
Objects that I control feel more like “mine” than those that I cannot control. One major aspect determining the amount of control over an object is its size. Three studies show that manipulated and self-chosen product size influences psychological ownership.
[ to cite ]:
Sophie Süssenbach and Bernadette Kamleitner (2015) ,"I Own What I Control - the Influence of Object Size on Psychological Ownership", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 700-701.