Wax Spinning, Turning Knobs, Blasting Speakers: an Actor-Network Theory Approach to Understanding Consumer Experience in Night Clubs.

Hedon Blakaj, Aalto University, Finland
Drawing on ethnography and IActor-Network Theory, this work aims at exploring the relationship between pre-congnition and materiality in understanding consumer experiences in night clubs.
[ to cite ]:
Hedon Blakaj (2015) ,"Wax Spinning, Turning Knobs, Blasting Speakers: an Actor-Network Theory Approach to Understanding Consumer Experience in Night Clubs. ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 777-777.