Gamblers Are Fun (But They Aren't Risk Takers)

Theresa Kelly, Washington University, USA
Joseph Simmons, University of Pennsylvania, USA
We show that subtle differences in framing can dramatically alter people’s willingness to accept risky versus certain options. In particular, we find that choosing an uninteresting option often feels worse than rejecting an interesting option, and that earning nothing sometimes seems better than earning next-to-nothing.
[ to cite ]:
Theresa Kelly and Joseph Simmons (2015) ,"Gamblers Are Fun (But They Aren't Risk Takers)", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 135-135.