Sharing Predictions

Keri L. Kettle, University of Miami, USA
Gerald Häubl, University of Alberta, Canada
Isabelle Engeler, University of St. Gallen, Switzerland
In two field experiments conducted at long distance running races, we examine how sharing a prediction influences consumers predicted and actual performance. Sharing a prediction leads non-expert (expert) runners to make more ambitious predictions and perform better when they expect that their outcomes will be private (shared with others).
[ to cite ]:
Keri L. Kettle, Gerald Häubl, and Isabelle Engeler (2015) ,"Sharing Predictions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 292-296.