The Dynamics of Success: How Experiencing Success Versus Failure Influences Subsequent Motivation

Sarah Wei, University of Alberta, Canada
Gerald Häubl , University of Alberta, Canada
What are the motivational dynamics of success and failure at activities that we do repeatedly? The answer depends on whether an activity is construed as work or play. Evidence from four experiments shows that experiencing failure is more motivating than success for work, whereas the opposite is true for play.
[ to cite ]:
Sarah Wei and Gerald Häubl (2015) ,"The Dynamics of Success: How Experiencing Success Versus Failure Influences Subsequent Motivation", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 292-296.