How Does Posture Affect the Behavior of Customers and Salespeople in a Retail Store?

Mukta Ramchandani , NEOMA Business School,Campus Reims, France
Adilson Borges, NEOMA Business School, Campus Reims,France
We conducted two studies to examine how self-posture can influence the behavior of consumers and salesperson in a store.Study 1 found that consumers purchase more when they are standing rather than sitting.Study 2 found that salespeople are happier and more involved in their job when they are sitting rather than standing.
[ to cite ]:
Mukta Ramchandani and Adilson Borges (2015) ,"How Does Posture Affect the Behavior of Customers and Salespeople in a Retail Store?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 803-803.