Better the Devil You Don’T Know: Collective Control Power and Social Comparisons

Li Huang, University of South Carolina, USA
Thomas Kramer, University of California Riverside, USA
Can we rely on high self-control friends to help us control our behaviors? We proposed that low self-control friends could be a better “gate keeper” than high self-control friends when people focused on a collective control system in respond to upward comparison.
[ to cite ]:
Li Huang and Thomas Kramer (2015) ,"Better the Devil You Don’T Know: Collective Control Power and Social Comparisons", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 790-790.