Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and Conservation: the Role of Individual Differences in Commitment to Beliefs

Matthew Maxwell-Smith, University of Illinois at Urbana-Champaign, USA
Paul Conway, Florida State University, USA
James Olson, University of Western Ontario, Canada
We applied the Commitment to Beliefs (CTB) framework to understand when relevant ideologies are most likely to predict environmentally-conscious consumption and conservation. Across three studies, individuals who endorsed ideologies that support or neglect environmentally-friendly consumption displayed the strongest such intentions and behavior when they also had higher levels of CTB.
[ to cite ]:
Matthew Maxwell-Smith, Paul Conway, and James Olson (2015) ,"Amplifying the Effects of Ideology on Environmentally-Sustainable Consumption and Conservation: the Role of Individual Differences in Commitment to Beliefs", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 798-798.