Negative Mood and Goal Achievement: the Role of Mindset Congruency in Goal Pursuit.

Carlos Bauer, The University of Texas at San Antonio, United States
Rajesh Bargave, The University of Texas at San Antonio, United States
This study investigates how negative mood influences consumers’ goal pursuit. I propose that the influence of negative mood during the preactional goal phase facilitates the formation of concrete goal-related plans. A concrete mindset, which is congruent with the mindset required during the preactional goal phase, would facilitate goal pursuit.
[ to cite ]:
Carlos Bauer and Rajesh Bargave (2015) ,"Negative Mood and Goal Achievement: the Role of Mindset Congruency in Goal Pursuit.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 776-776.