Smart Phones, Bad Calls? In-Store Mobile Technology Use and Consumer Purchase Behavior

Michael R. Sciandra, Fairfield University, USA
J. Jeffrey Inman, University of Pittsburgh, USA
We investigate in-store mobile technology use and its impact on purchase behavior. We show that intensity and duration of device use negatively impacts display recall and shopping accuracy. In field studies we demonstrate that mobile use is associated with the purchase of more unplanned items and omitting more planned items.
[ to cite ]:
Michael R. Sciandra and J. Jeffrey Inman (2015) ,"Smart Phones, Bad Calls? In-Store Mobile Technology Use and Consumer Purchase Behavior", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 117-121.