In Mobile We Trust: How Mobile Reviews Can Overcome Consumer Distrust of User-Generated Reviews

Andrew T. Stephen, University of Pittsburgh, USA
Lauren Grewal, University of Pittsburgh, USA
With sites like TripAdvisor labeling reviews from mobile devices, we examine mobile’s impact on consumers’ perceptions of the review and purchase intentions. We have evidence that positive mobile reviews lead to higher perceived accuracy and purchase intentions through perceived effort in the review, trust in the reviewer, and general skepticism.
[ to cite ]:
Andrew T. Stephen and Lauren Grewal (2015) ,"In Mobile We Trust: How Mobile Reviews Can Overcome Consumer Distrust of User-Generated Reviews", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 117-121.