The Distinct Psychology of Smartphone Use: Smartphone-Generated Content As Emotional Expression

Shiri Melumad, Columbia University, USA
J. Jeffrey Inman, University of Pittsburgh, USA
Michel T. Pham, Columbia University, USA
We investigate the impact of smartphone usage on user-generated content. We find that smartphone-generated content contains more emotional language (vs. PC), which is driven by the physical experience of using the device. Further, regardless of originating device knowledge, consumers react more favorably to smartphone-generated content because of its heightened emotionality.
[ to cite ]:
Shiri Melumad, J. Jeffrey Inman, and Michel T. Pham (2015) ,"The Distinct Psychology of Smartphone Use: Smartphone-Generated Content As Emotional Expression", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 117-121.