How the Facebook Usage of Music Celebrities Impacts Streaming and Sales of Digital Music

Marcelo Nepomuceno, HEC Montreal, Canada
Stephanie Collet, ESCP Europe, France
Luca Visconti, ESCP Europe, France
This study investigates how the Facebook usage of music celebrities impacts streaming and sales of digital music. In particular, we investigate how the posts’ content influence streaming, sales and engagement (likes, shares and comments). We found the types of Facebook post that strongly influence engagement, streaming and digital sales.
[ to cite ]:
Marcelo Nepomuceno, Stephanie Collet, and Luca Visconti (2015) ,"How the Facebook Usage of Music Celebrities Impacts Streaming and Sales of Digital Music", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 800-800.