Free-Sorting Task Research Design Decisions and Their Effects on Task Outcomes and on the Participant Experience

Simon J. Blanchard, Georgetown University, USA
Ishani Banerji, Georgetown University, USA
We study researcher design choices as they administer sorting tasks (card sorts) online. Using data from 1000+ participants in a fractional-factorial experimental design, we show how various researcher decisions influence sorting task usage (e.g., quitting, time spent), and the participants’ experience (e.g., satisfaction, depletion). Research design recommendations are provided.
[ to cite ]:
Simon J. Blanchard and Ishani Banerji (2015) ,"Free-Sorting Task Research Design Decisions and Their Effects on Task Outcomes and on the Participant Experience", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 18-22.