I Shared What You Did Last Summer: Indirect Impression Management and Subsequent Prosocial Behaviors

Kirk Kristofferson, Arizona State University, USA
Katherine White, University of British Columbia, Canada
This research examines the consequences of an under-studied, yet prevalent indirect impression-management tactic: communicating the prosocial behaviors of others. We find that when individuals publically communicate (vs. think about or privately write about) the positive behaviors of others, this can lead the communicator to behave less prosocially on subsequent tasks.
[ to cite ]:
Kirk Kristofferson and Katherine White (2015) ,"I Shared What You Did Last Summer: Indirect Impression Management and Subsequent Prosocial Behaviors", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 597-598.