Selfie Me. I Am (Micro) Celeb!: Understanding the Role of Micro-Celebrity Practice in Selfie Culture

Vimviriya Limkangvanmongkol, University of Illinois at Chicago, USA
Dr.Benet Deberry-Spence, University of Illinois at Chicago, USA
Dr.Akon E. Ekpo, Rutgers University
M. Eda Anlamlier, University of Illinois at Chicago, USA
Lez Trujillo Torres, University of Illinois at Chicago, USA
This research aims to explore the celebrification within social media environment by focusing on the role of microcelebrity practice in selfie culture. Using qualitative methods, selfie photos from highly followed Instagram accounts are analyzed. Preliminary result shows that Instagram microcelebrities do not fall into the model of microcelebrity as previously discussed.
[ to cite ]:
Vimviriya Limkangvanmongkol, Dr.Benet Deberry-Spence, Dr.Akon E. Ekpo, M. Eda Anlamlier, and Lez Trujillo Torres (2015) ,"Selfie Me. I Am (Micro) Celeb!: Understanding the Role of Micro-Celebrity Practice in Selfie Culture", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 797-797.