What a Delicious Name! Using Oral Movements to Influence Food Perception and Consumption

Patricia Rossi, IESEG School of Management, Catholic University of Lille, France
Felipe Pantoja, NEOMA Business School, France
Adilson Borges, NEOMA Business School, France
Bodily states affect human cognition significantly. Across two studies, we show that oral articulatory movements can drive consumers’ food perceptions. More specifically, we found that unobtrusively inducing swallowing (vs. expectoration) oral movements can make people perceive food as less healthy, more desirable and higher in calories.
[ to cite ]:
Patricia Rossi, Felipe Pantoja, and Adilson Borges (2015) ,"What a Delicious Name! Using Oral Movements to Influence Food Perception and Consumption", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 805-805.