Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing.

Amy Yau, University of Bath, UK
Akiko Mahn, University of Bath, UK
Free-floating carsharing is an innovative mobility concept. The acquisition of new customers is key for further expansion. This qualitative study undertook 33 interviews with non users, users, and a corporate expert to explore barriers that potential carsharing customers face. The study contributes to collaborative consumption and innovation.
[ to cite ]:
Amy Yau and Akiko Mahn (2015) ,"Sharing Is Dubious, It Won’T Work! Exploring the Barriers Towards Collaborative Consumption of Free Floating Car Sharing.", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 746-747.