The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education

Rodrigo Castilhos, Unisinos Business School, Brazil
Marcelo Fonseca, Unisinos Business School, Brazil
This paper aims to understand how dominated consumers invest in legitimate forms of cultural capital. Through a qualitative inquiry with students of a distance learning program, we show how consumers’ capitalizing practices contribute to their identity projects beyond the actual conversion of other forms of capital into cultural a one.
[ to cite ]:
Rodrigo Castilhos and Marcelo Fonseca (2015) ,"The Capitalizing Practices of Lower-Class Consumers in the Context of Higher Education", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 335-338.