From Garbage to Gift: ‘Social’ Recycling Promotes Happiness

Grant E. Donnelly, Harvard Business School, USA
Cait Poynor Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA
Michael I. Norton, Harvard Business School, USA
We explore the affective benefits of ‘social recycling’ (disposing still useful items with the intention that others will reuse items we no longer want). Social recycling results in increased positive and reduced negative emotions, because of perceptions that the disposal choice helped the environment and other people.
[ to cite ]:
Grant E. Donnelly, Cait Poynor Lamberton, Rebecca Walker Reczek, and Michael I. Norton (2015) ,"From Garbage to Gift: ‘Social’ Recycling Promotes Happiness", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research, Pages: 176-180.